Mascot: Mascots in Contemporary Graphic Design
Try to imagine Frosties without picturing Tony the Tiger, or HMV without seeing Nipper at the gramophone - it's almost impossible. A good mascot becomes a living part of a brand identity, standing for something integral to the products or services being sold.
This excellent new book by Counter-Print celebrates the use of mascots in contemporary graphic design and brings us work from over 30 creatives working across the globe. With sections covering People, Animals, and Food & Drink, Mascot brings us a wealth of up-to-the-minute uses of the 'character' developed to create meaning and inject playfulness into a brand, whether that's the beer you're drinking, the pizza you're eating or even the newspaper you're reading.
Size: 185 x 245mm