IdN #30.2
IdN Magazine (International Designers Network) is a quarterly magazine that covers digital and graphic design, and is published in Hong Kong. It's a resource for design professionals, students, and enthusiasts, and is known for its striking designs and in-depth exploration of design areas.
IdN v30n2: Branding Systems & Key Visuals — The Art of Brand Identity: Crafting Connections through Strategy & Aesthetics
In today’s fast-paced, visually-driven world, creating a brand identity involves far more than simply designing a logo, selecting a colour palette, or choosing a font. It requires the thoughtful development of a comprehensive system—a set of visual communication guidelines that govern how a brand is presented across multiple platforms, ensuring consistency and coherence.
This system must be flexible enough to work across a wide variety of mediums, including business cards, signage, stationery, websites, advertisements, packaging, and beyond.
In this issue, we celebrate the artistry of visual identity, key visuals, and visual communication, highlighting the work of 31 leading studios, agencies, and art directors.
These creatives explore the development of brand identity systems, the challenges involved in creating impactful key visuals, and the strategies required to ensure long-lasting visual resonance. More than just aesthetically pleasing, these designs speak, guide, and connect, forging lasting impressions that transcend the fleeting trends of the moment.
Featuring:
B126 Workshop | B&A Studio | Boo Republic (Marios Georntamilis) | Brand Brothers (Johan Debit & Jean-Rémi Massery) | Cansu Dağbağlı Ferreira | Cansu Merdamert | COOOT Studio | Davy Denduyver | DE_FORM (Nóra Demeczky & Enikő Déri) | DutchScot | Ensemble | Estudio Albino | Estudio MABA | FAENA Studio | Forth+Back | GIRL | HEAZ | Iseo Park | Le Carton Studio | lowkey design | Magno Gavancho Studio | Mint Design | Norman Dubois | OGV Design Studio (Ognjen Gligorijević) | Owhyworks | Palantis (Alexis Boudal) | Petrikór Design | Sitoh Inc. | Studio Born (Ebru Sile Goksel & Ipek Eris Ugurlu) | the branding people | xolve branding
Specifications:
160p + 8p cover
160mm (w) x 230mm (h)
4 varying paper stocks
