Griffé #2

Fashion historian Salomé Dudemaine and vintage expert Julien Sanders united to create Griffé, the journal that explores all the stories that can be discovered by taking the fashion labels as a starting point.

Griffé offers a valuable tool to all professionals, chronologies of the labels of the greatest fashion brands. Furthermore, as many undiscovered fashion stories hide between the few lines of a label, revealing secrets of design, manufacturing, distribution or collaboration, Griffé invited historians, journalists, vintage experts and other fashion enthusiasts to conduct in-depth investigations about the fashion industry taking the label as a starting point.

Griffe' No.2 Thierry Mugler
For this second issue, dedicated entirely to the house of Mugler, we've taken our investigative approach even further.

Labels are our gateway to unexplored fashion stories.

We traveled to the four corners of France to track down over fifty former Mugler employees. Élisabeth, the workshop manager, Alain, the first associate, Mic, the boutique manager, Jean-Jacques, the press attaché, Véra, the marketing director and all the others, each confided in us their memories of their time at Mugler.

It is their stories and their archives - unpublished documents often stored in a cellar or displayed on a bedside table - that fill this issue entirely dedicated to the house of Mugler. Their stories deserve to be read.

This second issue of Griffé is 176 pages long, 50 pages longer than the first issue to give more space to images. As fashion knows no borders, the magazine is available in French and English.

Investigations, portraits, biographies and chronologies tell an untold story of the house of Mugler, from its inception to the present day. You'll discover the strategies implemented over the decades, the challenges met and the crises overcome.