Go Name Yourself

Go Name Yourself is a deck of cards for coming up with great names for your business, project or product.

90 cards to guide any naming process. Created by A Hundred Monkeys and designed by Out Of Office.

One of the most common questions we get at A Hundred Monkeys is “Where do you actually find names?”
This is a question without a simple answer. We find names all over  the  place. We find names in books and online and in conversation. If  there  were one place good names came from, we probably wouldn’t be in business. Go Name Yourself shares many of the ways we actually come up with names.

How does Go Name Yourself work?
Similar to a deck of playing cards, Go Name Yourself has four suits: Preparation, Ideation, Lessons, and Vetting.

PREPARATION [15 cards]: Lay the groundwork for good naming. Preparation cards help you understand positioning, context, and audience so your name has purpose and you aren't just throwing around words you like and seeing what sticks.

IDEATION [45 cards]: This is the core of the deck. Ideation cards share 45 different ways we've come up with names at A Hundred Monkeys. Instead of staring at a blank page waiting for brilliance, each card gives you a thought exercise that will help you come up with a wild smattering of names.

LESSONS [15 cards]: What we've learned about naming over the years. Lessons deal with many of the misconceptions and traps that get people stuck while trying to come up with names.

VETTING [15 cards]: While coming up with great names  is tough enough, making sure your name won't get you into trouble is  another challenge entirely. Vetting cards help you take the names you've  come up with and put them through the ringer--making sure you're in the  clear legally, culturally, and practically.