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Crossover Creativity
Ideas don’t just happen, they don’t spring from nowhere. Ideas come to life from everything that’s already inside our brains, because new ideas are actually a new reaction between existing ideas.
In this latest collection of stories about creativity in real-life situations, Dave Trott presents examples of crossover creativity in action – as a guide for those who have to generate ideas in advertising, business, sport, or anywhere in the wider world.
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