Pull Letter #2

A bi-annual fashion and beauty magazine, focused on refreshing the print landscape. They innovate change through progressive imagery that pushes the boundaries of what fashion editorial can look like.

Issue #2, A/W 23

"In fashion PR, a magazine pull letter (also known as a commission letter or a letter of responsibility or LOR for short) is what you need to borrow product samples for magazine shoots. A pull letter is a contract written by the magazine between the stylist, the magazine itself and the designer for an editorial".