Mid-Century Type

Mid-Century Type is a fascinating visual exploration of how, in the middle of the previous century, the typographer emerged as a significant and autonomous player in the rapidly evolving field of communications technology.

This book traces the typographer's explosive ascent in the initial decades following World War II. Every chapter focuses on a certain creative endeavor where typography was crucial, ranging from corporate identity and type design to advertising, cinema, and television. With more than 500 pictures, David Jury's book provides new insight into the innovative work of numerous American and European typographers.