Design Empathy and Contextual Awareness

Design Empathy and Contextual Awareness demystifies the “fuzzy” front end of the design process, where research methods mix with business trends and marketing. The accessible, authoritative text presents design as neither merely a “trade” skill nor an exercise in personal creative vision, but rather the application of multiple mindsets and practices, built around a process of alternating points of view (or “frames”).

As well as covering theory and process, this visually engaging book also provides real-life business examples and applicable templates to help designers hone their empathy and contextual awareness in order to more directly and efficiently achieve successful design outcomes.