The Farm Family Project

The Farm Family Project is the first monograph of the work of Rob MacInnis, a photographic artist who creates fictionalized portraits of farm animals, a deliberately playful method, functioning as a disruption of our belief that photographs portray factual realism.

From MacInnis: "I invite the viewer to question the veracity of the images we consume every day, opening up the possibility for every photo to suggest a deeper, hidden authenticity. I cast a magic, technological spell, enabling these farm animals to recraft their roles of the overlooked and neglected, establishing a space of their own. My photographs feature a concealed part of our society, bringing their otherness back into our world." With an introduction by director Patty Jenkins.