Serviette #2

Serviette is a magazine about food, but not just about the food we eat. It’s about the themes, ideas, conversations and connectivity around the cycle of our food; the language, culture and transformative possibilities of the future of our food; the journey it takes from seed to stomach, and all of the people who helped it along its way. Its mission is to create meaningful, purpose-driven content that drives a more interconnected, circular world of hospitality.

The new Toronto-based publication shows once and for all that branded magazines can be done well – so well that you might not realise it’s brand-led at all