Season #10

SEASON is a trailblazing football and fashion platform that launched in London in 2016 to counter the male, pale and sometimes stale state of modern football culture. 

Aesthetically a cross between a football fanzine and fashion magazine, the evolving interplay between football, fashion and personal style is also explored.


How has the football climate changed globally – the sport, the industry, the culture, the fashion – for women and marginalised communities since SEASON zine started in 2016?

Why? What’s coming next? Who’s innovating? What do you love and hate? Perception vs reality - is everything what it seems? What has progressed and regressed? What are we most excited and repulsed by? These are the questions we pondered bringing this issue to life.

No one embodies the exciting intersection between football and fashion while taking action against climate change quite like Héctor Bellerín - the first man to be on the cover of SEASON zine.

Photographed by Jessica Madavo just before he left Arsenal permanently to return to his boyhood club FC Barcelona, the charismatic Spanish right back meets our Editor-in-Chief Felicia Pennant to discuss what makes him happy now, why he speaks out on social media, and how he’s pursuing his biggest passions.

There’s a fashion project coming in 2023…