Combining his lived engagement in cultural literacy at large with an awareness of design practice that's  tempered with academic rigor, this book by Kenneth FitzGerald narrates a whole world of cultural wonder into the graphic field.

Its cover not only encompasses its content, it is an essay in its own right: the outside is the inside. Editorially presented in a self-referential manner based on writing supported by a modish typography, and by excluding images, it stylistically places language up front to prompt imagination and contemplation.