The third volume in the Palette series, Gold & Silver features the most deluxe and innovative design projects using gold and silver foil printing.
Whether for artistic effect or sumptuous appeal, this is one of the most effective design techniques to entice the beholder through stimulating visual and tactile elements.
The result of a dedicated international search for innovative print techniques, design projects, and installations, Palette 03: Gold & Silver presents a realm of visual culture where gold and silver accents claim a principle position in order to underline ideas and boost sensations.
With a wealth of both two-dimensional and three-dimensional design projects, this book guides you through the use of metallic print techniques to create a fresh perspective on the world.
The Palette series drills to core of what makes particular colours, spectrums and hues impactful and effective in a broad range of design applications. With copious visual examples, each volume explores what draws readers, viewers and consumers to various color-schemes and what motivates designers and artists to explore and exploit these options. Each volume in the series offers compelling examples of tasteful and project-specific employment of these colourful options. Each volume is uniquely designed and bound with reverence.
Gold and silver always incite a peculiar curiosity in humans with mesmerising glares. Unlike colours perceivable under normal light, metallic colours add lustre to surfaces as they glare even in the dimmest light. historical uses of precious metals such as gold, silver and bronze have endowed these shiny tones with ideas, such as deity, wealth and brilliance.
Advanced techniques and cheaper production costs today however require designers use metallic tones with greater sensitivity. Coming after Black & White and Multicolour, Gold & Silver is the third of viction:ary’s colour-themed series PALETTE which singly focuses on the dynamic play of metallic ink and materials in graphical designs.
Featuring a vast collection of direct mails, stationery, catalogues, events, corporate identities, etc., the title surveys how designers capture the essence of commitment, visions, valued traditions or simply the glittery appeal in the different guises of gold, silver and copper tones. Techniques include gilding, pure gold plating, metallic coatings, anodising, etc. that are fascinating to touch and see.