Paperback – November 30, 2013
By Viction: ary (Author)
This fourth volume in the Palette series examines the brightest palette yet - neon. Though there were earlier appearances, notably the paintings of Andy Warhol, neon hit its stride in the 1980s - appropriated as an aesthetic of the punk rock movement for its boldness.
While trends in art and design are often cyclical through time, they are also capable of lateral transmission, readily informing other design disciplines upon their reappearance. Embraced anew by contemporary fashionistas, neon has experienced a marked comeback in the hands of designers. Encompassing all aspects of design from fashion and graphic to product, furniture, and interior, this title comes in three alternate neon covers: green, pink, and orange.
Neon emits light on whichever surface it goes. Daring, aggressive and intrinsically captivating, these artificial tones that once channelled rave now transmits much more than verve. In forms of special paper, fluorescent inks, paint or even as lighting installations, applied alone or in tandem with other colours, they project strong and brilliant images that shines with attitude in the crowd.
The fourth of viction:ary’s colour-focused PALETTE series, NEON genuinely reflects neon colours’ potential to shout out in six-colour prints. From the latest brand identities to interior decorations, and fashion styling to artistic pursuits, the 110 projects in this book epitomise the dynamic play of light in current designs. PALETTE has also presented Black & White (Vol.1), Multicolour (Vol.2) and Gold & Silver (Vol.).
Series: Palette (Book 4)
Paperback: 256 pages
Publisher: Victionary (November 30, 2013)
Product Dimensions: 10.2 x 7.5 x 1 inches