{"product_id":"merch-we-love-our-customers","title":"Merch: We Love Our Customers","description":"\u003cp\u003eThrough thoughtful commentary and contemporary examples, this book explores how design-led merchandise can align material, message and purpose into objects people genuinely want to keep.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eMerchandise has always been branding’s quiet companion ― from political badges and oil company road maps to the now-ubiquitous tote bag. Yet in a digital-first world, it was often reduced to the forgettable giveaway. This book argues that those days are over. Today, merchandise has re-emerged as a powerful and intimate marketing channel. Physical, tactile and enduring, it places brands directly into people’s hands and daily routines. When approached with intention, merch becomes more than decoration – it becomes strategy: reinforcing identity, expressing values and building emotional connection through repeated use.\u003c\/p\u003e","brand":"Different than Magma","offers":[{"title":"Default Title","offer_id":55720626946424,"sku":"9781915392152","price":25.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0285\/4760\/files\/51XwEEBGd1L._AC_UF894_1000_QL80.jpg?v=1793537915","url":"https:\/\/magma-shop.com\/products\/merch-we-love-our-customers","provider":"Magma","version":"1.0","type":"link"}