Logo Archive #3

LogoArchive Issue 1 was conceived, designed and sent to the printers for quotation within a day. It was inspired by a panel discussion that took place the day before at Somerset House as part of the exhibition Print! Tearing It Up. In the momentum of its design LogoArchive seeks a closer connection between the passion of its author and material object.

LogoArchive is founded on an enthusiasm for a well-crafted symbol; a convivial metaphor, a communicative immediacy and smart use of form language. However, in print, it was never conceived as a document with a singular intention; the simple documentation of symbols, rather a delivery mode in which to build a story and share thoughts.

Issue 3 tackles this theme more directly. It begins with the notion of scientists reconfiguring the natural world, then makes a connection with designers remixing the visual world, just as LogoArchive itself is composed of found and previously unassociated symbols.

This is developed further in the use of recycled paper for the insert – materials repurposed – in the architecture of the page – the potential to create new relationships and reveal alternative dialogues with a half page – and finally, within the three texts.

These look at contextual loss in the transition from material object to digital artefact, an old folding technique given an innovative new life and the potential of the logo to transcend its corporate utility.

Design: Richard Baird / LogoArchive
Publisher: BP&O
Size: 148x210mm
Pages: 18
Publication: 2018
Binding: Stapled booklet