Logo Decode

Wang Shaoqiang (Author)

Branding and visual identity in business can be a powerful marketing tool and logo is an absolute essential. It not only plays an important role in presenting the philosophy of a company, but also attracts the consumers by its particular form.

Logo Decode aims to tell the story behind a brand, offering you valuable resources on how to create a successful logo that best presents a company.

Case studies focus on “how a logo comes into being,” taking you through some of the decisions designers made and why they made them.

Hardcover, 240 pages
Published by Promopress (10 April 2016)
ISBN 9788416504169
29.3 x 2.5 x 21.8 cm