Wang Shaoqiang (Author)
Branding and visual identity in business can be a powerful marketing tool and logo is an absolute essential. It not only plays an important role in presenting the philosophy of a company, but also attracts the consumers by its particular form.
Logo Decode aims to tell the story behind a brand, offering you valuable resources on how to create a successful logo that best presents a company.
Case studies focus on how a logo comes into being, taking you through some of the decisions designers made and why they made them.
Hardcover, 240 pages
Published by Promopress (10 April 2016)
29.3 x 2.5 x 21.8 cm