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IdN #24.1

IdN v24n1: Packaging Design

Much More Than Mere Eye-Candy

Many people make the huge mistake when it comes to packaging design of dismissing it as mere eye-candy, created simply to arrest the progress of undecided shoppers and coerce them into an impulse buy. There is so much more to it than that that one hardly knows where to begin.

In this issue some 68 creative individuals and entities share both their best work and their thoughts on packaging design, which are as diverse as the subject itself.