Fare aspires to follow connecting stories at the heart of a city's culture.
Each issue of Fare revolves around a single city wherein readers are guided through town by locals: down backstreets, and through forgotten histories, to local institutions and diverse neighborhoods—meeting amazing individuals, and learning more about the local food than just its taste. Our magazine is meant to excite and inspire, but also to introduce the reader to a richly complex city. Instead of a directory or guide to “it” or trendy places, our magazine concludes with a glossary of locally important terms, histories, and figures mentioned throughout the issue.
Each issue of Fare also includes a glossary of local terms, a helpful reference point for readers as they delve into the exoticism of a new culture and city.
In Fare's fourth issue we journey to Seoul, where a mid-century miracle swept this small historic city into a twenty-first century megalopolis.
Seoul is a city rooted in ancient memory, faith, and tradition. Thoughtful consideration flavours social relationships and every interaction from the corner shop to the boardroom. Glimmering all-night shopping districts—clustered with street food carts and cafes—offer a surreal shopping experience for the city’s most nocturnal. Meanwhile, in industrial back-alleys, improvised eateries grill regional specialties, and noodle houses serve up Northern-rooted classics so beloved, that they facilitate peaceful political dialogue. Heavily inspired by Western ideals, Seoul is an easy, inviting gateway into Korean culture, and an ultra-modern city ready to surpass expectations.
Specs: 170mm x 240mm, 176 pages, lithographically printed on Arctic matt and Cyclus Offset stock; perfect bound.