Eye #99

Eye is the world’s most beautiful and collectable graphic design journal, published quarterly for professional designers, students and anyone interested in critical, informed writing about design and visual culture.

This quarterly publication is dripping with excellent design, featuring insightful and intelligent examinations of topics and trends in the design world alongside looks at particularly exceptional works of design, both historical and contemporary. It also offers comment and opinion and reviews of relevant books and exhibitions. Whether you are a student, a professor, in the design industry or simply interested in it, Eye is a top quality look at the world of graphic design.

In this issue:

Gottschalk + Ash
Fashion logos
Inkahoots in Berlin

Eye has always been both a cultural journal and a business-to-business magazine. Though we value work that is both beautiful and effective, the ecology of graphic design rests on a transactional network – from client, to studio, to final output – that is underpinned by friendly relationships with ‘suppliers’ such as photographers, illustrators, printers, developers, repro houses, paper companies and type foundries.

Though it is a cliché to say that the client-designer relationship is what distinguishes design from art, we know that the art world, which benefits immensely from studios such as Apfel and Mues Design, can be driven by financial wizardry and whims as mysterious as the business of fashion. In ‘Normcore inferno’, Elizabeth Glickfeld investigates what she calls the strange ‘double speak’ of the new wave of logo design for luxury brands.

Gottschalk+Ash’s Sascha Lötscher believes that for business to take design seriously, designers should do their best work for commerce, not culture. But he decries the confrontational format of ‘the pitch’, in which a potential client says: ‘impress me.’ Happily, much of the work in this issue, cultural or commercial, stems from friendly partnerships – with clients and consumers – that develop slowly over time. John Ridpath’s article about ethics in the digital age is a timely reminder that designers have responsibilities that go far beyond what we regard as effective or ‘good’ design.