Corporate Diversity: Swiss Graphic Design and Advertising by Geigy 1940-1970

Compiled by Lars Muller.

The design studio of J. R. Geigy AG was the launching pad for one of the great periods of Swiss graphic design, in the 1950s and 1960s.

The open-minded corporate culture of the chemical company in Basel combined product and company advertising in an exemplary way. The resulting works reveal a modernist formal idiom without being indebted to a specific, formulaic look.

There was room in it for visual symbolism as well as the acquisition of nonrepresentational art, with which some of the graphic designers involved were connected.

Under the leadership of Max Schmid for many years, the studio employed Roland Aeschlimann, Karl Gerstner, Jörg Hamburger, Steff Geissbühler, Andreas His, Toshihiro Katayama, and Nelly Rudin, among others.

This is the first comprehensive presentation of Geigy design, an important Swiss contribution to the international history of design, in all its determination and independence.

With contributions by Karin Gimmi, Andres Janser, Barbara Junod, R. Roger Remington, Yvonne Zimmermann

Hardback, 208 pages with 385 illustrations, hardcover
Published by Lars Muller (2009)
ISBN 9783037781609
19.4 x 2 x 26.8 cm

Swiss Graphic Design and Advertising by Geigy 1940-1970