Color is a stimulant; there is a long list of history demonstrating how color affects our emotions. Colors are used in advertisements to generate impulsive shopping, they are used in paintings to express passion and they are used in venues to create atmosphere.
ColorUp is an interactive lamp which can capture and illuminate colors, mimicking the hues of any physical object by placing it on a surface and squeezing the bulb shaped top.
ColorUp uses color-frequencies detecting and transforming technology, allowing you to grab a few hundred frequencies of colors and beam them through the bulb.
A light bulb which can grasp colors from anything in your surroundings grants you the atmosphere of a lounge, a library or a pizza joint all in your living room. We believe most people have thought about changing the colors of their walls or surroundings, but it was too troublesome and most of us just give up and forget about it. That is the user experience ColorUp is changing; start remembering the passion you have for colors, start remembering the times you wish you could just change all the colors in your room, because now you can.
ColorUp’s main material is silicone; its elastic property makes it perfect for creating a squeezable light bulb. By using the color frequencies detecting and transforming technique, users are able to suck in few hundred frequencies of colors and beam it through the light bulb.