BranD #54

BranD is an international bi-monthly magazine, focusing on Brand Design and Branding, with English-Chinese and English versions, published in Hong Kong by Sendpoints Publishing Co., Ltd. and distributed globally since 2012.

Every issue defines a theme and invites contributions from worldwide notable branding designers.

BranD No.54 Come and Wrestle: Designer VS. Hanzi

The Issue 54 of BranD magazine uses “Come and Wrestle: Designer vs. Hanzi” as title, aiming at providing readers with the design thinking and application of Hanzi.

The process of type design is just like a wrestling match, in which type designer can learn a lot.

There is a competition between the typeface and type designer besides their relationship of teachers and friends, which is like a contest.

This issue presents the existing rules and design methodology of Hanzi from the perspectives of knowing, designing, and using Hanzi.

Five chapters are included in this issue: 1The Offense and Defense Between Traditional and Modern Typefaces; 2Heavyweight: Flexible Combinations; 3Freestyle Competition; 4Win by Technical Superiority; 5Dazzling Arena.