BranD is an international bi-monthly magazine, focusing on Brand Design and Branding, with English-Chinese and English versions, published in Hong Kong by Sendpoints Publishing Co., Ltd. and distributed globally since 2012.
Every issue defines a theme and invites contributions from worldwide notable branding designers.
BranD No.52: Tea, Please!
In this issue:
1.Creativity on Book Jacket
The book jacket of each magazine has two sides with two illustrations from the Dutch design studio—We are out of office. The book jacket is designed to be like a paper bag, using the semitransparent butter paper. Through that, readers can see the five different bookmarks inside the “paper bag”.
2.Illustration on the Cover
When the book jacket is taken off, there is the third illustration from We are out of office applied on the cover of the magazine.
In this issue, we see culture, lifestyle, design as well as art as the vessel and “pour in” tea, in the hope to break stereotypes and bring forth innovation with multiple excellent designs. The designs, as mellow as tea, can fully express the characteristics of the brands.
The main contents can be divided into six parts: Story, Tea Travel, Design, Wagashi, Nayuki’s Tea Daily, and Art.
4.Five Different Large Bookmarks
When the “paper bag” of the book jacket is opened, there is a hidden surprise for readers—each magazine comes with five different large bookmarks co-created by BranD and Nayuki.