BranD #51

BranD is an international bi-monthly magazine, focusing on Brand Design and Branding, with English-Chinese and English versions, published in Hong Kong by Sendpoints Publishing Co., Ltd. and distributed globally since 2012.

Every issue defines a theme and invites contributions from worldwide notable branding designers.

BranD No.51: Illustration for Tomorrow

In this issue:

"What to Draw for Tomorrow? Nowadays, as a form of art, illustration has broken through the sole structure of publishing media and been widely applied into a variety of media as well as different fields of business.

Various types of illustration gradually come into public view. Illustrator is a job and also a choice of career. No matter what illustrators have been through, out of vocation, entertainment or personal interest, they continue to create with their unique style. The group of illustrators has expanded worldwide.

Although we are attracted by numerous illustrations, there still lack works that know how to tell a story, in the field of graphic design. Hence, being able to create a good storytelling work remains a challenge for illustrators.

Right now, you might think of the importance of illustration style, which in fact is something influenced by the aesthetic standard of different ages. So I think it's more important for illustrators to be passionate about creation.

When there is enough practice, the illustration style would naturally appear. In the future, what should the illustrators create to impress the audience? Hopefully this new issue will bring some answers to you. Go and check out their story.

Cover work from Dominic Kesterton.

Issue focused on the group and community of illustrators and pay attention to their lives, work, how to balance their creative ideas and styles with the clients’ demands, and so on.

To better present different illustrators’ works, creative styles and viewpoints, we divide the main contents of this issue into the following four parts: The Illustrator’s Survey, Opinion, Illustration Travel, and Infographics.