{"product_id":"b-magazine-98-uniqlo-copy","title":"B Magazine #99 ASICS","description":"\u003cp\u003eB is an ad-less monthly publication that introduces one well-balanced brand unearthed from around the globe in each issue. between its covers, b not only shares untold stories behind the brand but also its sentiment and culture that any readers interested in brand marketing and management can leaf through with ease.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eIssue 99 ASICS:\u003c\/p\u003e\n\u003cp\u003eASICS originated from Onitsuka Tiger, a footwear brand Kihachiro Onitsuka established in 1949. The sportswear company has developed revolutionary footwear features including an outsole inspired by octopus suction cups, ventilation systems for breathability, and a proprietary GEL™ technology to improve shock absorption.\u003c\/p\u003e\n\u003cp\u003eSoon enough, Olympic medalists were seen wearing ASICS in athletic events and marathons throughout the 1960s and 1970s. Although the sports equipment brand experienced a downturn from the 1990s, it pivoted to spur innovation and experimentation at its R\u0026amp;D center the Institute of Sport Science and restored its reputation with new model series specifically for running, such as Metaspeed.\u003c\/p\u003e\n\u003cp\u003eMore recently, the brand launched SportStyle, fusing its performance heritage with street fashion and winning over both key collaborators and younger audiences. \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Different than Magma","offers":[{"title":"Default Title","offer_id":55533521928568,"sku":"9791193383278","price":22.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0285\/4760\/files\/Screenshot2026-04-16at16-27-11bmagazineasics-GoogleSearch.png?v=1776353675","url":"https:\/\/magma-shop.com\/products\/b-magazine-98-uniqlo-copy","provider":"Magma","version":"1.0","type":"link"}