B Magazine #96 Busan

B is an ad-less monthly publication that introduces one well-balanced brand unearthed from around the globe in each issue. between its covers, b not only shares untold stories behind the brand but also its sentiment and culture that any readers interested in brand marketing and management can leaf through with ease.

Busan, Korea’s second-largest city, boasts breathtaking mountains and beaches. Busan achieved remarkable growth in the wake of the Korean War, driven by industries like shipping, machinery, and textiles and shoes. And this amazing feat is largely due to the city’s rapid acceptance of outside cultures.

Over time, Busan has integrated many external influences and added its own twist each time. The cosmopolitan maritime city also catapulted to new heights by hosting major cultural events like the Busan International Film Festival, Busan Biennale, and G-Star, incorporating an intriguing mix of its regional and global elements.

More recently, young innovative entrepreneurs are leaving their mark all over the culinary, cultural, and art scenes as they mold the port city’s singular—and inimitable—identity.