M. C. Hühne (Author)
Airline Visual Identity 1945-1975
Airline Visual Identity 1945-1975 brings together the best corporate design from an era when the airline business exerted a magnetic pull on creative minds. No other branch represented technological progress as the airline industry did. In this sense, the awe inspired by air travel in its golden days can be compared to the fascination held by today’s cutting edge technology companies.
This book not only takes you back in time to systematically explore how each of thirteen important airlines developed its own signature style, but also illustrates the fundamental shift from traditional methods of corporate design and advertising to comprehensive modern identity branding programs.
Conceived by design titans such as Massimo Vignelli, Academy Award winner Saul Bass, Otl Aicher, Ivan Chermayeff or advertising luminaries such as Mary Wells Lawrence, the visual identities of airlines found in this volume demonstrate the avant-garde role of the aviation industry in the twentieth century and revive the romantic allure of travel in the jet age.
The Premium Edition of this book, a larger and technically more sophisticated version of this publication, has been called by many experts one of the most beautiful books published in recent years, and has received glowing reviews in the world’s leading media, including The New York Times, CNN.com, Monocle, Daily Mail, The Telegraph, Novum, SonntagsZeitung, The Boston Globe, Vanity Fair, Page, Weltkunst, South China Morning Post, New Republic, Wired.com, Quartz, Adweek, Süddeutsche Zeitung, Die Zeit, Frankfurter Allgemeine Zeitung, Slate.fr, Die Presse, Lufthansa Magazin, and The Wall Street Journal.
Hardcover, 384 pages
Published by Callisto Publishers(21 April 2016)
23.4 x 3.2 x 31 cm