{"product_id":"a-compendium-of-print-advertising-from-the-simpsons-extended-version-copy","title":"Smoke","description":"\u003cp\u003e\u003cspan\u003eby Kris Lüdi \u003cbr\u003eWhen the most beautiful cows of the Appenzell villages are crowned in autumn,\u003cbr\u003esmoke rises over the festival grounds. On this day, children—often still in their early\u003cbr\u003esingle-digit years—puff unabashedly on Krumme cigars, or Stumpen as they are\u003cbr\u003eknown locally, emblematic representatives of Swiss tobacco culture. They do so not\u003cbr\u003ein secret or as an act of rebellion, but in the midst of the village community, which not\u003cbr\u003eonly tolerates the tradition but is also the very source of it. It is a gesture of\u003cbr\u003eacknowledgment for the children who take on agricultural work and responsibilities\u003cbr\u003efrom an early age.\u003cbr\u003eWith his work Smoke, artist Kris Lüdi approaches the custom from a place of\u003cbr\u003epersonal memory. As a child, Lüdi spent his summers with his grandparents in\u003cbr\u003eAppenzell and encountered the local children with the intimidated gaze of an outsider\u003cbr\u003eof the same age. Their nonchalant, down-to-earth manner conveyed a sense of\u003cbr\u003emeaning that resonated with him, and Smoke is his delayed response to that.\u003cbr\u003eThe result is a reflection on the progressive and conservative forces of the present,\u003cbr\u003eon local customs and cultural practices, and their positioning between tradition and\u003cbr\u003emodernity. Smoke ventures into the very heart of Switzerland. Folkloric tradition\u003cbr\u003ebecomes the starting point for a photographic observation that documents reality—\u003cbr\u003ebut does not claim to be a documentation. Instead, the portraits of smoking children\u003cbr\u003ecreate a space of resonance that extends far beyond the canton’s borders.\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Different than Magma","offers":[{"title":"Default Title","offer_id":55535658828152,"sku":"9783907236871","price":40.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0285\/4760\/files\/Screenshot2026-04-20150429.png?v=1776694391","url":"https:\/\/magma-shop.com\/products\/a-compendium-of-print-advertising-from-the-simpsons-extended-version-copy","provider":"Magma","version":"1.0","type":"link"}