{"product_id":"256gb-by-yung-lean-copy","title":"Cowards Don't Go To Heaven","description":"\u003cp\u003eA warning against shrinking back from one's creativity under pressure — or the hard-won testament of a lost creative soul who found his way back to paradise?\u003c\/p\u003e\n\u003cp\u003eCowards Don't Go To Heaven by Eugene Cheong — Asia's most awarded advertising creative, one of D\u0026amp;amp;AD's 50 best copywriters, and the mind behind 250+ Cannes Lions — is not your average creative guide. Born from six years in the wilderness after three decades at the top of Ogilvy AP, this profanity-laced, beautifully chaotic manifesto is a raw reckoning with what it means to stay creatively alive when everything is stripped away.\u003c\/p\u003e\n\u003cp\u003eBuilt around eight essential habits — Courage, Idealism, Curiosity, Playfulness, Free-spiritedness, Intuition, Authenticity, and Persistence — and packed with 13,000 handwritten words and 55 illustrations, it collides four decades of hard-won insight with Scripture, philosophy, and brutal honesty. Think Winston Churchill meets Bill Hicks. No TED Talk polish. Just truth.\u003c\/p\u003e\n\u003cp\u003ePublished by Viction Workshop Ltd. 400 pages of visual perfection, provocatively bound in fiery red.\u003c\/p\u003e\n\u003cp data-pm-slice=\"1 1 []\"\u003eFor those who refuse to head in the opposite direction.\u003c\/p\u003e","brand":"Different than Magma","offers":[{"title":"Default Title","offer_id":55569209131384,"sku":"9789887066187","price":30.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0285\/4760\/files\/Screenshot2026-05-26161134.png?v=1779808597","url":"https:\/\/magma-shop.com\/products\/256gb-by-yung-lean-copy","provider":"Magma","version":"1.0","type":"link"}