Logo Archive #4

Issue 1 of LogoArchive was conceived, designed and sent to the printers within a day. It was inspired by a panel discussion that took place at Somerset House as part of the exhibition Print! The LogoArchive Instagram project was founded on a long-standing love for a well-crafted symbol. However, in print, it was never imagined as a document with just a singular intention; the simple documentation of symbols, rather a mode in which to build a story and migrate ideas.

This project intends to explore the potential of the zine to reconfigure itself frequently by way of a changing insert. This is housed within the consistent form of a booklet.

LogoArchive Issue 4 explores the liminal space created between architecture and graphic design, firstly, in the documentation of symbols created for architects, architect magazines, events and unions, and secondly, by employing the architectural notion of nesting; placing one narrative inside another. This manifests itself in the form of a “zine within a zine” which also carries with it the spirit (and convivial subtext) of the Yo Dawg meme.

LogoArchive Issue 4 is printed by WithPrint on Colorplan Ebony 135gsm with multiple passes of white ink on an HP Indigo press. It features an eight-page zine insert printed with black. These are bound together with black staples.

Design: Richard Baird / LogoArchive
Publisher: BP&O
Size: 148x210mm
Booklet: Pages: 10pp + Cover 
Paper: Colorplan Ebony 135gsm 
Finish: HP Indigo White x5
Insert: Pages: 8pp Colours May Vary
Finish: Black Binding: Black Staples