IdN #25.2

Report, Brochure and Catalogue Design Dull Chore or Satisfyingly Challenging Act?

The ideal layout scenario for any graphic designer is virtual equivalence between the amount of space taken up by text and images. There is one area, however, in which such a goal is almost bound to be unachievable – that of designing reports, brochures and catalogues. Annual reports are by definition data-driven, while brochures and catalogues invariably involve a greater proportion of graphics to text. The point of them is to be attracted by the illustrations, which have to speak louder than words.

On the other hand, much of the data needed for reports can be visually presented by way of tables, charts and other infographics, thus lessening the strain of ploughing through hundreds of words. There is a catch, though: given that annual reports are intended to give shareholders and other interested parties such as journalists and regulators information about the company’s activities and financial performance, it is essential that this information should be 100 percent accurate.

Featuring: &Larry | Ákos Polgárdi | Albert Ibanyez | Andrés Guerrero | Aneta Lewandowska | Anne-Cécile Manfré | Anqi Li | Backbone Branding | Benson Design Co | blok design | Bravo | Brian Liu | Cacao Design | Cécile Dumetier | Dennis Ventrello | Dina&Solomon | Ermolaev Bureau | Everyday Practice | Fable | Jake Lim | Jamie Bailey | Jesse Ellingson | Krishnapriya Dutta Gupta | Laura (Lin) van Dyk | Maria Rodriguez | Mayra Monobe | METAKLINIKA | Milena Savić | moodley brand identity | MOOI DESIGN | Nonverbal Club | Grottangeles | PLUS X | Premise Design Communications Inc. | Ragne Balteskard | Sensus Design Factory | Serviceplan Campaign | Strategy Creative | Sven Zijderveld | TGIF | The 3rd Age | Total Design | UNKA/Ven Klement | VXLAB | Wedge

IdN magazine is an international publication for creative people on a mission to amplify and unify the design community in Asia-Pacific and other parts of the world. It is devoted to bringing designers from around the globe together to communicate with, learn from and inspire one another. It has truly become what the initials of its title proclaim it to be: an international designers’ network.